bgg advertising

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m5 group of companies.
Established in 1989, bGG is currently celebrating 20 years in the business of strategic planning, media, public relations, interactive and website development, social media and graphic designamongst a whole lot more!

So…you’re going to be interviewed on your local TV noon news segment. Or you have reporters calling because your company is in the middle of a controversial issue. Or it might be that a blogger wants to do a digital interview using web cams.

Recently I have been reading about studies on which is better for online marketing, organic search engine optimization or PPC (pay-per-click) search engine marketing. Exciting stuff right? But it got me thinking. Is this study any different than studies which compare traditional radio advertising with television advertising? Not really. It is very valuable knowledge to know which avenues are more effective surely, but having an integrated approach for all your marketing can have a lot more impact than pinpointing and focusing on just one avenue.

I have never had a client come to me and say, “My doctor thinks I sprained my ankle, what do you think?” Good thing, I’m not a medical expert. So it puzzles me when a client will say to me, “I showed the draft of the brochure (or logo design, or tagline) to my accountant (cousin, sister, babysitter, lawyer, wife) and they don’t like this word (color, shape, phrase, tone).” I get the value of asking for second opinions. And I understand that marketing (or what you do) is probably not a precise science like medicine. But it also seems to me that if we are going to engage a company for their expertise, we need to actually give them their due.

In the news recently, Andrew ‘Wilco’ Wilkins, a restaurant owner in St. Petersburg, Florida, was interviewed by the 13 News specifically about his use of social media for his marketing purpose. You see, the St. Pete Brasserie was on the verge of a shutdown. Refusing to give up, Wilkins took his cause to the internet, more specifically, Facebook.

“I’m not closing very many sales. What am I doing wrong?” In digging a little deeper, it was inevitable that what the marketer was doing wrong was pushing for the sale.
People will buy what they decide they want to buy. They will not buy what you’re selling. Your job as a marketer is not to sell. Your job is to help the customer want to buy. A distinct difference.

"bGG has been our marketing partner from the very beginning. Seamlessly adapting to the Bank's growth, they continue to find new opportunities to promote and distinguish our message. bGG has been a great marketing partner and I endorse them as creative and strategic professionals."
Joseph Reilly, President/CEO, Centrix Bank

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