Bedford Granite Group Inc

Information may not be reliable

Effective November 1, 2010, Manchester’s bGG Advertising has assumed the company name, m5 New Hampshire, as a result of its December 2009 acquisition by Group m5 of St. John’s, NL, Canada. Since the purchase, the 21-year old agency has retained its entire New Hampshire staff, added Mike DeBlasi as Director of Business Development and rolled out an enhanced scope of services to its New England-based customers.

So…you’re going to be interviewed on your local TV noon news segment. Or you have reporters calling because your company is in the middle of a controversial issue. Or it might be that a blogger wants to do a digital interview using web cams.

Recently I have been reading about studies on which is better for online marketing, organic search engine optimization or PPC (pay-per-click) search engine marketing. Exciting stuff right? But it got me thinking. Is this study any different than studies which compare traditional radio advertising with television advertising? Not really. It is very valuable knowledge to know which avenues are more effective surely, but having an integrated approach for all your marketing can have a lot more impact than pinpointing and focusing on just one avenue.

I have never had a client come to me and say, “My doctor thinks I sprained my ankle, what do you think?” Good thing, I’m not a medical expert. So it puzzles me when a client will say to me, “I showed the draft of the brochure (or logo design, or tagline) to my accountant (cousin, sister, babysitter, lawyer, wife) and they don’t like this word (color, shape, phrase, tone).” I get the value of asking for second opinions. And I understand that marketing (or what you do) is probably not a precise science like medicine. But it also seems to me that if we are going to engage a company for their expertise, we need to actually give them their due.

In the news recently, Andrew ‘Wilco’ Wilkins, a restaurant owner in St. Petersburg, Florida, was interviewed by the 13 News specifically about his use of social media for his marketing purpose. You see, the St. Pete Brasserie was on the verge of a shutdown. Refusing to give up, Wilkins took his cause to the internet, more specifically, Facebook.

m5ers have always been clever folks. Interested in the world around us. Keen to dig deeper. To study and discover. And it is our methodical yet inspired methods that led us to our greatest discovery as a company: Resultology. The science of getting results.